160 000 000 000

pounds of food in North America end up in the landfill

lbs of food waste diverted

The Problem

When food ends up in the landfill, It gets covered by other garbage and rots in an anaerobic state - meaning it doesn’t get any oxygen while it decomposes. This creates methane gas, which is a leading cause of greenhouse gases that are making a noticeable gaping hole in the ozone layer and significantly contributing to climate change

Grocery stores can’t sell food that is reaching its best before date on a daily basis. The timing of when food is deemed unsellable is based on store policy, it typically ranges from a few days to 1-2 weeks.

Diversion Efforts

Grocery retailers have taken steps to divert potential food waste through improving procurement and operating procedures as well as shortening supply chains to keep food fresher, longer. Retailers also partner with food banks, food recovery and rescue agencies.

With all their efforts, grocery retailers are still left with a significant amount of food which typically gets sent to the landfill.

The Solution

By selling this food at 50% off the retail price through Flashfood, grocers are able to recover costs (i.e.: reduce shrink), and significantly reduce their carbon footprint.

Consumers are able to take advantage of healthier food items like produce, meat and prepared meals that they would ordinarily deem too expensive.

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